NEW BOOK BY STEPHANIE M. JONES, MBA COMING IN 2026!

Black Cultural Heritage: Its Role and Impact on Urban Tourism, A Guide for Tourism Marketing through Social Inclusion offers timely and essential strategies for integrating Black cultural heritage into the urban tourism landscape. As cities across the globe continue to grow as major tourism hubs, this book highlights the untapped potential of Black cultural heritage in shaping more inclusive, authentic, and impactful tourism experiences, addressing over-tourism, and enhancing destination stewardship and sustainable tourism strategies.

Case studies showcasing best practices in tourism marketing and social inclusion in U.S. and international destinations are interwoven throughout the book. It provides examples for how Black cultural heritage can be leveraged to not only enhance the visitor experience but also drive economic benefits for marginalized communities to actively participate and profit in local tourism ecosystems. 

This book advocates for intentionality in tourism marketing through community-based driven strategies, and the preservation and amplification of Black cultural heritage. Black Cultural Heritage: Its Role and Impact on Urban Tourism is an indispensable resource for tourism boards, tourism professionals, policymakers, educators, city planners, and advocates for Black cultural heritage preservation, social justice, and diversity, equity, and inclusion. It offers actionable solutions for creating a more equitable and sustainable global travel & tourism industry through urban tourism and social inclusion.